Ford's put a commercial for the 2013 Mustang up on YouTube. It's completely visual, and I can't think of any good way to describe it, so apologize to my blind friends.
Personally, I LOVE this commercial. I'd like to note a couple things about it.
Let's look at the four Mustang lovers shown. Two of them are male, two are female. One is clearly white, three are less-white -- the woman looks mixed-race to me, the first man looks light-skinned Black, and the girl looks Hispanic. I mean, race isn't always obvious, so I don't know if that's how the actors classify themselves, or if my guesses actually match with their heritages, but at least the commercial doesn't look as racially homogeneous as one might expect.
Also, the little girl is being cared for by a man, presumably her father. So we have the image of a father as caregiver, taking his daughter to ballet class.
Of course, the big moment of the commercial is the subversion of pinkwashing.
And -- this one is a bit more arguable -- but watch the guy at 0.17 seconds into the ad. It looks to me like he's totally checking out the dude in the blue shirt. It's not obvious, and it's possible that he's just sorta looking in that direction, but I like to think that they put a gay man in as one of their typical customers.
Plus, the look on the little girl's face at the end of the commercial is freakin' adorable.
In my experience, this pretty well matches up with the demographics of Mustang lovers. They include everybody.
Personally, I LOVE this commercial. I'd like to note a couple things about it.
Let's look at the four Mustang lovers shown. Two of them are male, two are female. One is clearly white, three are less-white -- the woman looks mixed-race to me, the first man looks light-skinned Black, and the girl looks Hispanic. I mean, race isn't always obvious, so I don't know if that's how the actors classify themselves, or if my guesses actually match with their heritages, but at least the commercial doesn't look as racially homogeneous as one might expect.
Also, the little girl is being cared for by a man, presumably her father. So we have the image of a father as caregiver, taking his daughter to ballet class.
Of course, the big moment of the commercial is the subversion of pinkwashing.
And -- this one is a bit more arguable -- but watch the guy at 0.17 seconds into the ad. It looks to me like he's totally checking out the dude in the blue shirt. It's not obvious, and it's possible that he's just sorta looking in that direction, but I like to think that they put a gay man in as one of their typical customers.
Plus, the look on the little girl's face at the end of the commercial is freakin' adorable.
In my experience, this pretty well matches up with the demographics of Mustang lovers. They include everybody.